A mini site I created to showcase Reef-One’s LIFE aquarium collection. Their aquarium was placed in the X-factor contestant house, which they stocked with fish and snails named after the judges. The judges are animated and clickable, to allow fans of the show to catch them and find out more.

Client: Reef One | Launch Project

action points

• preliminary analysis, project proposal
• layout, design
• all illustration, animation
• functionality design
• XML/Flash development

Client: Ohio Power Tool

Problem: Ohio Power Tool needed to liven up their static web banners in an cost and time-efficient way.

Solution:  I made use of their existing layout design, but created an intro sequence for each, with new vector versions of the logos.  A little animation in their logo, and some shininess for the tools to attract the eye.

action points

• high fidelity vector tracing of client raster material
• intro, logo, lighting animations
• adaptation, development of concept to fit multiple formats

120×600 | 160×600 | 336×280 | 728×90

Problem: Create a buzz for the social nightlife of a college organization.

Solution: I enlisted the voice talents of a staff member well-known to the students of the organization for his Will Ferrell impersonations, then created a fully-animated, two minute short featuring a character I designed in his likeness. The promotion was kept under wraps until it was presented on a large projection screen in front of several hundred students.

Outcome: Due to the cartoon likeness of the staff member, quirky humor, and many pop-culture references, the promotion not only encouraged participation in the organization’s night life, but contributed to the expectation of exciting and unusual things occuring at their weekly meetings.

Client: Cru | Launch Project

action points

• concept, project management
• casting, direction of voice talent
• vocal performance, Taco Bell employee, manager
• reference photography, video
• character / settings design, animation
• audio mixing / balancing

portrait set

Problem: The client desired a very nice-looking header that conveyed the appearance of a video, yet with very low bandwidth requirements.

Solution: To cut down on file size, while retaining a clean, crisp look, I manually traced over their resources with vector art. This included bitmaps as well as video, which I traced over frame by frame.

Client: Reef One | Launch Project

action points

• assessment of storyboards, resources, and constraints
• all illustration, detailed rhotoscoped animation
• functionality design
• XML/Flash development

Problem: Reef-One desired a way of illustrating the benefits of their unique filtration technology in a way their customers would readily understand and appreciate.

Solution: As many internet shoppers will not commit to reading technical information for very long in paragraph form, engage customers to explore in a non-linear learning experience with illustration and animation.

Client: Reef One | Launch Project

action points

• preliminary analysis and client proposal
• assessment of original texts, synopsis, reorganization
• concept, storyboard, layout design
• all illustration, animation
• functionality design
• XML/Flash development

Solution: Each filtration technology is animated, described, analyzed by strengths and weaknesses, ranked, rated and cross-rated feature-by-feature.

Client: Reef One | Launch Project

action points

• assessment of initial storyboards, copy
• revision of storyboard, layout, organization
• all illustration, animation
• functionality design
• XML/Flash development