Problem: Ohio Power Tool needed to liven up their static web banners in an cost and time-efficient way.
Solution: I made use of their existing layout design, but created an intro sequence for each, with new vector versions of the logos. A little animation in their logo, and some shininess for the tools to attract the eye.
action points
- high fidelity vector tracing of client raster material
- intro, logo, lighting animations
- adaptation, development of concept to fit multiple formats
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