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Problem: Create a buzz for the social nightlife of a college organization.
Solution: I enlisted the voice talents of a staff member well-known to the students of the organization for his Will Ferrell impersonations, then created a fully-animated, two minute short featuring a character I designed in his likeness. The promotion was kept under wraps until it was presented on a large projection screen in front of several hundred students.
Outcome: Due to the cartoon likeness of the staff member, quirky humor, and many pop-culture references, the promotion not only encouraged participation in the organization’s night life, but contributed to the expectation of exciting and unusual things occuring at their weekly meetings.
action points
- concept, project management
- casting, direction of voice talent
- vocal performance, Taco Bell employee, manager
- reference photography, video
- character / settings design, animation
- audio mixing / balancing
Haven’t gotten a chance to draw portraits in a while. Here are a few I did a while ago for a class.
